DAVID O. SEARS is a Distinguished Professor of Psychology and Political Science, former Dean of Social Sciences, and former Director of the Institute for Social Science Research, all at the University of California, Los Angeles. Dr. Sears received his B.A. in History from Stanford University, his Ph.D. in Personality and Social Psychology from Yale University in 1962, and since then has taught at UCLA. He has published numerous books, articles, and book chapters on a wide variety of topics, including attitude change, public opinion, mass communications, ghetto riots, political socialization, voting behavior, and race and politics.